MSM💘FEBRUARY VALENTINE'S 'SHARETHELOVE' 20%-OFF SALE *Nutrient for horses - structural sulphur, keratin support, coat change renewal

MSM (Methyl Sulfonyl Methane) is one of the most underrated nutritional elements in the equine diet - yet it’s essential for nearly every major structural or detoxifying process in the body.

It's one of the most important structural nutrients in the equine body. As a clean, bioavailable source of organic sulphur, it feeds the building blocks of keratin, collagen, connective tissue, hooves, skin, joint cartilage, and the natural detoxification pathways.

Horses rely on sulphur every single day - especially during coat change, hoof growth, skin sensitivity, exercise, and times of metabolic stress.
Modern forage is naturally low in sulphur-rich plants, making MSM a simple, safe way to keep these systems nourished.

Why horses need sulphur

Sulphur forms the cross-links that create keratin (coat, skin, hooves), collagen (joints and connective tissue), and the disulphide bonds that maintain the strength and elasticity of soft tissue.

MSM provides this sulphur in a highly absorbable, gentle form that the equine body recognises and uses immediately.

MSM and respiratory comfort

One of MSM’s lesser-known roles is its contribution to respiratory wellbeing.

Sulphur supports healthy mucous membrane function, helping maintain clear, hydrated airways and comfortable breathing - especially for horses exposed to dust, dry arenas, hay particles, or seasonal irritants. Its natural anti-inflammatory properties also help keep the airway environment settled and resilient.

This makes MSM a useful nutritional ally for horses who develop seasonal coughs, post-exercise airway irritation, or environmental sensitivities, and it combines beautifully with blends such as KoffTonic(for airway clearance) or BreathePlus(for deeper respiratory resilience).

In short, MSM is one of the simplest, safest ways to support your horse’s structural wellbeing - from coat to cartilage to clear, comfortable breathing.

MSM is the right choice when your horse needs steady nutritional support for structural tissues, skin integrity, comfort, or seasonal renewal.

MSM is ideal for supporting:

• Coat change - especially dull coats, slow shedding, or spring coat transitions
• Keratin-rich tissues - hooves, skin, mane, and tail quality
• Connective-tissue resilience - joints, ligaments, fascia
• Skin balance - itchy, scurfy, or seasonally reactive skin
• Detox pathways - sulphation is a key liver detox mechanism
• Metabolic horses - EMS, IR, or KPU where sulphur depletion is common
• Senior horses - supporting collagen and soft-tissue comfort

MSM is also hugely valuable for respiratory resilience

• Clear, comfortable breathing - MSM helps maintain healthy mucous membranes and ease airway sensitivity
• Seasonal or dust-related coughs - supports the body’s natural anti-inflammatory pathways involved in respiratory comfort
• Dusty environments - barns, dry arenas, or hay/haylage
• Following respiratory irritation - pairs perfectly with KoffTonic or BreathePlus

Where MSM really shines

✔ Coat change & skin health — supports keratin production, skin barrier resilience, and the spring/autumn coat cycle
✔ Hoof growth — keratin integrity relies on continual sulphur availability
✔ Joint comfort — feeds collagen and cartilage architecture
✔ Exercise support — assists muscle recovery and soft-tissue resilience
✔ Detoxification — MSM feeds the liver’s sulphation pathway, one of the key phase-II detox mechanisms
✔ Metabolic support — EMS/IR and especially KPU horses often show low sulphur status or high sulphur demand

For many horses, MSM is not a luxury - it’s a foundational nutrient that keeps the “scaffolding” of the body resilient.

Why it matters in spring

During coat change, the horse’s sulphur requirement rises sharply, as keratin formation accelerates.

This is why dull coats, itchy skin, and hoof texture changes often appear at the same time in sensitive horses — the body is simply working harder, and MSM helps meet that increased demand.

Quick guide - when to choose MSM

Composition

100% pure MSM (Methyl Sulfonyl Methane)

Feed Guide

• Maintenance: 2g/100kg bodyweight per day, i.e. 10g for a 500kg horse .
• KPU horses: 3g/100kg bodyweight per day, i.e. 15g for a 500kg horse .
• 1 x level 15ml scoop = 12g
• Want a scoop? You can add a scoop to your basket during checkout.
• Supplied in a resealable, food-grade foil pouch for freshness.

Footnotes

• Human Grade.
• UK certificate of analysis available on request.
• Pregnant or nursing mares - always seek veterinary advice before feeding.
• ♻️ Eco Note: Our packaging is recyclable and refillable.
• 🧊 Storage Tip: Keep cool and dry.

MSM is widely regarded as a safe, well-tolerated nutritional sulphur source for horses when fed at recommended levels.

Advisories

• As MSM supports the sulphation pathway, ensure your horse has 24/7 access to clean water to aid natural detoxification.
• MSM can be fed long-term as part of a joint, connective tissue, skin, or hoof support programme.

Contraindications

• Pregnant or nursing mares: Use only under veterinary guidance due to limited long-term safety data in breeding animals.