Nourishing horses naturally
Guiding horse owners make sense of complex chronic health patterns - through organic herbalism, functional nutrition, and whole-horse thinking - as nature intended
- Foundations-first wellness for long-term resilience
- Organic Herbal Supplements & Botanical Programmess
- Hi-spec, non-synthetic Functional Nutrition & Mineral Balancing
- Individual Organic Herbs & Tinctures
- Exceptional Quality - no GM, bulk fillers, soya, binders
2024 Stubbs England Nutritional Helpline of the Year Award Nominee
Member of the
Institute of Functional Medicine
Why EquiNatural?
~ Supporting the whole horse, naturally
When horses keep struggling - skin, gut, hormones, energy, sensitivity, recurring flare-ups - it’s easy to end up endlessly chasing symptoms.
At EquiNatural, we take a more connected view of health. That means looking beyond individual symptoms and asking a bigger question: how - and why - has this imbalance developed in the first place?
By understanding your horse’s anatomy and physiology, and the interconnected systems that shape health - from gut function and nutrition to stress and environment - we work to support the body’s natural ability to restore balance and thrive.
Founded by medical herbalist and long-time horsewoman Carol Moreton, EquiNatural was built from years of living with complicated horses, asking deeper questions, and connecting the dots between gut health, metabolism, stress, chronic recurring patters, and nutrition.
Today, that experience shapes everything we do - combining organic
herbalism, functional nutrition, and whole-horse systems thinking to
support horses more naturally and intelligently.
Organic botanical nutrition
~ Supporting the systems beneath long-term health
Our blends are designed around the interconnected systems that shape resilience in the horse — gut function, metabolism, detoxification, immune steadiness, hormonal balance, and recovery.
Exceptional quality
Using certified organic herbs, functional nutrients, and whole-horse thinking, we create support that works
with
the body,
not
against it.
~ The nutrient foundation
Today's forage no longer reflects the diverse mineral profile horses evolved on. Our forage-based balancers help close those gaps by adding back in what modern life has squeezed out.
*Formulated to NRC guidelines.
Organic
Stringent organic practices ensure the highest quality, carefully sourced supplements – for dependable nutrition you can trust.
We know it can seem like a minefield out there
If you’re feeling overwhelmed, confused, or stuck in a cycle of trying one thing after another without results, you're not alone - this was us back in the mid-2000s.
Many of the horses we support are the complicated ones - the “nothing quite adds up” horses.
We’re here to help you make sense of things again.
EquiNatural is trusted and recommended by vets, equine practitioners, training establishments, and charities, supporting horses across all disciplines.
This company is amazing. My horses thrive on their products.
Camille T.
Thank you EquiNatural for giving me back my happy girl again.
Angela M.
Can't believe it - mallenders and itchy coat gone.
Lynn G.
You'd seriously never believe he's the same pony.
Barbara K.
As the seasons change, many horses begin to show the pressure points underneath the surface - itchy skin, hormonal tension, metabolic wobble, coat changes, and gut instability.
This month’s seasonal collection focuses on supporting those spring transition patterns - mare's hormone harmony, sweet itch, KPU, metabolic carb-watch, liver toning, and spring herbs.
Grab a cuppa and start exploring ...
We're Carol & Rich - husband and wife founders of EquiNatural,
Back in 2006, dear old Kelso led us by accident into herbal medicine, nutrition, functional health, and whole-horse thinking - not from a business plan, but from genuinely wanting to understand why he was struggling so much.
Twenty years on, and together with a fantastic team of like-minded horse carers, EquiNatural now supports horses across all disciplines, trusted by owners, vets, practitioners, charities, and training establishments throughout the UK and beyond.
To everyone who’s supported us along the way - thank you. It’s a privilege to be part of your horse’s story.
Carol & Rich
We’ve poured heart and soul into building EquiNatural to be more than just a shop.
Over the years we’ve researched, observed, connected dots, and translated complex functional health ideas into practical, down-to-earth guidance that actually makes sense in real horse life.
Here’s what you'll find throughout the site:
- Clear, experience-led guidance - Complex topics explained in a straightforward, horse owner-to-horse owner way.
- Functional, whole-horse thinking - Looking beyond isolated symptoms and supporting the interconnected systems underneath them.
- Organic herbs, functional nutrition & foundational support - No gimmicks, no influencer-promoted fads, and definitely no fluffy wellness nonsense. Just support designed around how horses actually work.
- A personal touch - Every page is shaped not only by years of study, but by also living with horses ourselves - including the complicated ones.
What's the latest?
Stay in the loop with the latest insights, real life stories, and fresh seasonal updates from EquiNatural.
Helping you and your horse stay one step ahead, naturally.
Why 'organic'?
Because what goes into your horse matters.
At EquiNatural, "organic" isn’t about trends or marketing speak - it’s about reducing unnecessary load on already pressured systems.
Certified organic herbs are grown without routine pesticides, herbicides, GM ingredients, or unnecessary chemical residues, helping us create cleaner, more trustworthy support for sensitive and metabolically vulnerable horses.
Learn more about:
→ what organic certification actually means
→ why quality and sourcing matter
→ the role of herbal plants and phytonutrients in modern equine health
Latest blogs...
Our equine charity partners
With so many horses in need, giving back was never a question for us. We're so happy - and honoured - to support two extraordinary equine charities.
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