Sale ends midnight Tuesday 30th June
June Sale - Last 2-days!
☀️"Flex&Flow"☀️
Joints & Mobility | PSSM & Muscle Function | Comfort & Recovery
~ 20% off our seasonal collection - use code FLEX20 at checkout ~
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June - longer days, firmer ground, and many of us are spending more time riding, competing,
hacking,
and generally making the most of summer.
It's also the time of year when
how your horse moves can start telling us a story.
Nourishing horses naturally - a more connected way of looking at your horse
Supporting horse owners through organic herbalism, functional nutrition, and whole-horse thinking - with a clear, structured approach
- Foundations-first nutrition - for long term resilience
- Organic herbalism - delivered through structured programmes
- Functional approach – connecting patterns, not chasing symptoms
- Working with the body's own intelligence – and not against it
- Clear support pathways – without second-guessing
2024 Stubbs England Nutritional Helpline of the Year Award Nominee
Member of the
Institute of Functional Medicine
Why EquiNatural?
The body already knows what it needs to do.
Here's something I've come to believe after fifty years of working with horses - your horse's body knows how to regulate, adapt, recover.
Our job isn't to fight that intelligence - it's to understand what's getting in the way, provide the right nutritional support, and give those natural processes every chance to succeed. That's the thinking behind every EquiNatural formulation.
When a horse keeps struggling with skin, gut, hormones, energy, or recurring flare-ups, we don't just chase symptoms. We step back and ask:
what's actually driving this?
We
look for the patterns, and support the
systems working behind the scenes.
Whole-horse thinking. At the heart of everything we do.
Organic botanical nutrition
~ Supporting the systems beneath long-term health
Herbs have spent millions of years learning how to work alongside living systems. We simply choose the right ones, combine them thoughtfully, and let nature do what it does best.
Exceptional quality
We never believed the cheapest ingredient was the smartest choice.
That's why we source certified organic herbs and carefully selected functional nutrients that we'd happily feed our own horses.
~ The nutrient foundation
Today's forage no longer reflects the diverse mineral profile horses evolved on. Our balancers simply help close those gaps, giving your horse the nutritional foundations they were designed to thrive on.
*Formulated to NRC guidelines.
Certified organic
Stringent organic practices isn't a marketing badge.
It's simply one more way of reducing unnecessary chemical load while giving your horse the cleanest nutritional support we can.
Horse health can feel overwhelming.
Most horses don’t struggle in just one place - it’s rarely just the gut, or just the skin - it’s connected.
When you're faced with dozens of opinions, endless supplements and conflicting advice, it's easy to lose sight of where to begin.
That's exactly why we created our structured support pathways - simple, step-by-step guidance designed to help you understand what's happening and choose the right place to start.
Start with the horse,
not the symptom.
Everything starts with the foundation
Without the right nutritional foundation in place, even the most targeted support can only go so far.
Modern forage doesn’t always provide the full spectrum of minerals horses evolved to rely on, which can affect everything from hooves and coat to metabolism.
By starting with a balanced, forage-aligned nutrient foundation, you give the body the building blocks it needs to regulate, and maintain balance more effectively.
When the basics are in place, everything else becomes easier to support. It’s a simple step - but often the one that makes the biggest difference.
This company is amazing. My horses thrive on their products.
Camille T.
Thank you EquiNatural for giving me back my happy girl again.
Angela M.
Can't believe it - mallenders and itchy coat gone.
Lynn G.
You'd seriously never believe he's the same pony.
Barbara K.
The days are longer, the ground is firming up, and many of us are spending more time riding, competing, hacking, and generally making the most of summer.
That's why, throughout June, we're going to be exploring all things movement, whether you're supporting a competition horse, a happy hacker, or a treasured golden oldie.
Grab a cuppa and start exploring ...
We're Carol & Rich - husband and wife founders of EquiNatural,
Back in 2006, dear old Kelso led us by accident into herbal medicine, nutrition, functional health, and whole-horse thinking - not from a business plan, but from genuinely wanting to understand why he was struggling so much.
Twenty years on, and together with a fantastic team of like-minded horse carers, EquiNatural now supports horses across all disciplines, trusted by owners, vets, practitioners, charities, and training establishments throughout the UK and beyond.
To everyone who’s supported us along the way - thank you. It’s a privilege to be part of your horse’s story.
Carol & Rich
We’ve poured heart and soul into building EquiNatural to be more than just a shop.
Over the years we’ve researched, observed, connected dots, and translated complex functional health research into practical, down-to-earth guidance that actually makes sense in real horse life.
Here’s what you'll find throughout the site:
- Clear, experience-led guidance - Complex topics explained in a straightforward, horse owner-to-horse owner way.
- Functional, whole-horse thinking - Looking beyond isolated symptoms and supporting the interconnected systems underneath them.
- Organic herbs, functional nutrition & foundational support - No gimmicks, no influencer-promoted fads, and definitely no fluffy wellness nonsense. Just support designed around how horses actually work.
- A personal touch - Every page is shaped not only by years of study, but by also living with horses ourselves - including the complicated ones.
What's the latest?
Stay in the loop with the latest insights, real life stories, and fresh seasonal updates from EquiNatural.
Helping you and your horse stay one step ahead, naturally.
Why 'organic'?
Because what goes into your horse matters.
At EquiNatural, "organic" isn’t about trends or marketing speak - it’s about reducing unnecessary load on already pressured systems.
Certified organic herbs are grown without routine pesticides, herbicides, GM ingredients, or unnecessary chemical residues, helping us create cleaner, more trustworthy support for sensitive and metabolically vulnerable horses.
Learn more about:
→ what organic certification actually means
→ why quality and sourcing matter
→ the role of herbal plants and phytonutrients in modern equine health
Latest blogs...
Our equine charity partners
With so many horses in need, giving back was never a question for us. We're so happy - and honoured - to support two extraordinary equine charities.
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Describe some quality or feature of the company. Write a short paragraph about it and choose an appropriate icon.
