Content

1. The world our horses live in today
2. My story - and why EquiNatural exists
3. When everything's wrong - you're not imagining it
4. From symptoms to solutions - the path back to balance
5. So where should you start?
6. A final word from me to you
7. "Start here" FAQs

1. The world our horses live in today

If you’ve ever wondered why your horse suddenly can’t cope with grazing, or why laminitis, ulcers, metabolic issues, allergies, and anxiety seem to be everywhere… there’s a reason.

Horses haven’t changed, but the world around them has.

Over the last 50–70 years, modern farming has transformed our soils, our crops, our pasture, our water - even the air our horses breathe. Mechanised farming, chemical fertilisers, pesticides, herbicides, fungicides, GMO crops, and high-sugar ryegrass (bred for cattle, not horses) have altered the nutrient landscape beyond recognition.

Where horses once thrived on low-sugar, fibre-rich native grasses, they’re now grazing neon-green, carbohydrate-heavy pasture developed by man for maximum dairy and beef yield. Almost all conventional crops — including corn, wheat, soy, and alfalfa — are sprayed repeatedly with chemicals, sometimes genetically engineered, and often significantly depleted in minerals compared to decades ago.

And the problem doesn’t end there.

Our horses breathe air that carries crop-spray drift, they drink treated water, their forage contains fewer minerals, their feedbags often contain “junk fillers” the equine digestive system was never designed for.

None of this is about scaremongering - it’s just the modern backdrop our horses are living in.

Feeding horses hasn’t become complicated because you did something wrong - it’s complicated because the world changed.

Understanding this gives you solid footing again. You’re not failing - the system is.

2. My story - and why EquiNatural exists

I’ve had horses in my life since the late 1960s. They raised me, shaped me, challenged me, and have been my best teachers. But in the mid-2000s, everything changed.

One by one, my horses became desperately unwell - laminitis, colic, allergies, metabolic chaos, and behavioural changes I couldn’t explain. The conventional route wasn’t helping, and I was left standing in a field with no answers.

So I did what any determined horsewoman would do - I started researching, studying, and questioning everything. I learned about modern farming, about soil depletion, about gut health, feeding mistakes, chemical exposure, and stress physiology. And suddenly, everything I’d been living through made sense.

A turning point came with Kelso - my husband’s sweet, gentle cob - who collapsed into a respiratory crisis just a week after arriving. With every conventional treatment failing, and a vet suggesting putting him to sleep, in desperation I threw myself into researching herbs.

Within days of trying a simple herbal blend, Kelso began to recover. That blend would later become our BreathePlus, and that crisis would become the seed of EquiNatural.

I hadn’t planned a business - I just wanted my horses well, but the more I studied, the more I learned. Tumbling across Functional Medicine gave me a framework, and barefoot management taught me to look at everything differently.

Each of our six horses became my teachers — each one revealing a missing piece, and slowly, nearly twenty years later, EquiNatural stands by one simple fact: horses thrive when we return them to their natural state.

Not through fads, or quick fixes, or symptom-chasing - but through understanding the whole horse, inside and out.

3. When “everything’s wrong” - you're not imagining it

If this sounds like your horse:

• Tired, flat, or lacking sparkle
• Footy, abscess-prone, or struggling with laminitis
• Girthy, bloated, reactive, or showing ulcer signs
• Allergic, itchy, coughing, or flaring up seasonally
• Moody, anxious, or shutting down
• Losing topline or “looking older” overnight

…you’re seeing the downstream effects of the modern world your horse is living in.

But here’s the clarity you’ve been needing - these symptoms are connected. They're not random, and they're not your fault.

The root of most chronic issues comes down to four hidden drivers:

1. Silent infections – parasites, bacteria, fungi draining energy and stealing nutrients.
2. Environmental toxins – blocking cellular energy pathways.
3. Nutrient deficiencies – even with good feed, the body can be depleted.
4. Emotional stress & trauma – locking the nervous system into fight/flight.

When these stack up, the gut becomes inflamed, the mitochondria (the body’s energy producers) slow down, and the whole system spirals into exhaustion.

This is why symptoms keep resurfacing, why nothing seems to work, and why you feel stuck. And it’s exactly why we take a different approach.

4. From symptoms to solutions - the path back to balance

You don’t fix chronic issues by masking symptoms - you fix them by supporting the whole system, and at EquiNatural, we follow the same structured sequence every time:

🌿 Step 1: Alleviate

Alleviate pain, inflammation, and stress, so the body can shift out of survival mode. No healing can happen while the body is overwhelmed.

🌿 Step 2: Detoxify

Clear toxins, stabilise the gut, rebuild the biome, restore the gut:mitochondria communication, and reopen cellular pathways so energy can flow again.

🌿 Step 3: Fortify

Rebuild resilience with species-appropriate forage, balanced minerals, clean feed ingredients, quality protein, and targeted support - this is the missing link for so many horses.

It’s not magic - it’s physiology, and once the root causes lift, horses often transform quicker than owners expect.

5. So where should you start?

Right here! By understanding what's going on - and just by reading this page, you’re already further along than you think.

Here’s your guided starting point:

1. Learn about feeding the modern horse - Have a read of our Feeding Our Horses Healthy section to understand how to choose the right forage and dump the junk.
   
2. Check your forage + mineral balance - Have a read of our Modern Day Horse Feeding page - modern UK forage is significantly mineral deficient - balancing your horse's nutrient chemistry changes everything.
3. Explore our Reset Programmes - If your horse fits the cluster of symptoms above, start with OptimaCARE - Alleviate, Detox, Fortify, or visit the KPU, SIBO/Hindgut, or Mallenders programmes if those resonate.

6. A final word - from me to you

I’ve been exactly where you are - worried, exhausted, confused, confidence lost - and desperately wanting my horses well again. What I learned - and what I hope you feel now - is that there is a way forward.

You aren’t failing - the symptoms aren’t random, and you absolutely can turn things around - horses are extraordinary healers when given what nature intended.

Everything EquiNatural stands for - every product, every article, every programme - exists to help you bring your horse back into balance. You don’t have to navigate this alone - we’re here, every step of the way.

Carol Moreton
Founder, EquiNatural

7. "Start Here" FAQs